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Benidorm Losing Brit Tourists

Written by on May 22, 2018

Benidorm hoteliers scared they’re losing Brits to Turkey and Egypt – here’s why…

In the first two weeks of May, the traditional start of the holiday season, the number of British tourists is down by five per cent

HOTEL leaders in Benidorm are calling for urgent action after fearing they’re losing Brit tourists and with them a big slice of their main holiday market.

The fear is that Brits are choosing to look elsewhere when booking a holidays.

According to the hotel management group Hosbec, the rest of the international sector is also down compared with last year and the blame is being put on the resurging markets of Turkey, Egypt and Tunisia.

Data reveals hotel occupancy in Benidorm was 81.6 per cent in the first half of May, which represents a decrease of 2.2 points compared to 2017.

This drop is only being offset by the recuperation of the Spanish market which plummeted last season but has now bounced back to show an increase of eight per cent in the number of overnight stays.

Hosbec says Benidorm “must work for the diversification of markets” and step up its promotions in the UK to recover lost holidaymakers.

Hotel occupancy in Benidorm was 81.6 per cent in the first half of May, which represents a decrease of 2.2 points compared to 2017.

The hotel group said in a statement: “The opening of tourist destinations in countries such as Turkey, Egypt and Tunisia is diverting traffic from European tourists to them.

“The most important effect is found in British tourism, where we observe that there is a flight to other destinations or to other business models (illegal accommodations) in the lower part of purchasing power.

“Since the beginning of the year 2017 the British market is losing space in the hotel occupation of Benidorm.”

“In the first half of this May, a difference of 4.7 points has been observed compared to the previous period, although it totals 240,000 overnight stays.

“Spanish tourists are up eight per cent in number of overnight stays although this growth (15,000 more overnight stays until 195,000 in the fortnight) is not enough to offset the fall in international tourism.”

Benidorm hotel owners say the opening of tourist destinations in countries such as Turkey, Egypt and Tunisia is diverting traffic from European tourists to them

The concerns come as locals call for urgent meetings between bar and club owners and the police to curb anti-social behaviour in the tourist resort which, they claim, has rocketed in recent weeks.

The local council recently revealed a clampdown on what is being described as “uncivic tourism” but local party Ciudadanos says much more has to be done.

It claims the number of unruly incidents in the last few weeks has exceeded the police presence and wants “more forceful” behaviour.

In 2016, at the request of Ciudadanos, Benidorm council agreed to draw up a list of rules to regulate boozy behaviour – as already in force in Magaluf where tough fines are being handed out.

 

Article: Sun Online

 

 

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