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Benidorm gets 2.5 million to become a smart destination

Written by on September 14, 2018

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Article Written & Published By: Diario Informacion
Translated from Spanish to English

Benidorm gets 2.5 million to become a smart destination

The project presented by the tourist city is among those chosen by the central government to be part of the program.

Benidorm gets 2.5 million to become a smart destination

Benidorm City Council has obtained about 2.5 million to launch its smart destination project , which is valued at four million euros.

This was announced this morning by the mayor of the tourist city, Toni Pérez, after receiving the final resolution of the call made public today.

It is an initiative with which the tourist city wants to become the first certified intelligent destination in the world and for which Benidorm wants to immerse itself in a digital transformation that will later enjoy “both tourists and neighbors”, as specified this morning the mayor of the capital of the Costa Blanca.

As Pérez has pointed out, the project has a biannual character and with the help of 2.5 million that has now been achieved, 60% of it will be covered while the rest will be disbursed from the City Council through two municipal investments, one of them planned already in the budget for the current year of 804,611.75 euros and another of the same amount that should be included in next year’s accounts.

The mayor said that in the digital transformation that affects this project “the City works hand in hand with companies that provide their pilots or services – as is the case of Tourism Intelligence – with the maximum involvement of Visit Benidorm and the municipal technicians, and together with the Ente Gestor del DTI “.

On the other hand, it has meant that in the last year Benidorm has achieved subsidies of European funds for amounts exceeding 16 million euros.

Thus, in addition to the resources of the program, 10 million euros have been obtained to implement the Strategy for Sustainable Urban Development and Integration (EDUSI); about 2 million for the EMCUJU and EMPUJU employment plans, which have led to the hiring of more than a hundred young people under 30 years of age; and about 2.1 million for the creation of the Levante cycling ring and the consolidation and enhancement of El Castell and El Tossal de la Cala.

In this regard, he pointed out that obtaining all these funds is the result of the line taken in 2015 and that is based on “work to present solid projects” with which to apply for calls for aid issued by different administrations ; a task in which “previously Benidorm was in the caboose “.

The project ‘Benidorm, Smart and Sustainable Tourist Destination’ has achieved a score of 7.72 points , being the fifth best assessment of the 24 beneficiary administrations of this call of

Project details
The ‘Benidorm, Intelligent and Sustainable Tourism Destination’ project is based on four axes: Smart Management, Smart Beaches, Sustainability and Energy Efficiency, and Tourist and Citizen Satisfaction.

The investment planned for the Smart Management axis amounts to 1,538,844.61 euros; while the Smart Beaches reserve 984,584.60 euros. The actions of Sustainability and energy efficiency have a budget of 938,555.21 euros, and 333,354.01 euros are foreseen for tourist and citizen satisfaction.

Finally, there is a provision of 227,720.31 euros for audit, monitoring, communication and evaluation expenses, required by the call.

The implementation of the project will allow obtaining specific results at a tourist level such as: greater competitiveness and improvement of tourism positioning; improvement of the tourist experience before, during and after the trip; increase in the quality of life of tourists and also of residents; improvement of universal accessibility; and improvement of connectivity among tourists, residents, businesses and services.

But in addition, in the environmental field, it is possible to manage the water quality of beaches with a lower environmental impact, benefits in mobility and safety, and prevention through alerts; while at the economic and cultural level new employment niches are generated, the creation of new business models is encouraged, and trade, local industry and cultural and architectural heritage are given value for their preservation.

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