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The cold snap doubles the sales of heaters

Written by on January 11, 2019

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Article Written & Published in Spanish By: Diario Informacion
Translated by Google from Spanish to English

The cold doubles the sales of heaters and saves the winter season of trade

The arrival of a polar air bag causes a sharp drop in temperatures, which will reach 0 degrees on the coast and less than eight in the interior of the province.

Promotion destines 1,590 tons of salt to undo the ice sheets on the roads.

The announcement of the arrival of a polar air bag that brings with it a sharp drop in temperatures has led to large areas such as El Corte Inglés have doubled the sales of heaters and stoves with respect to the figures of last year.

The arrival of intense cold coinciding with the sales has led to this situation, said sources at the department stores. In other appliance store chains they have also noticed a rebound in sales and expect more visits from buyers these days.

The lowering of the thermometers is also encouraging the sales of warm clothing in stores in Alicante. Many small fashion retail establishments for women, men and children are starting to release the stock they had accumulated and which they had not been able to sell due to the high temperatures until late December.

The vice-president of the Collective of Merchants, Vicente Armengol, pointed out that this type of clothing, that of shelter, is the one that has less exit in Alicante due to its usually warm temperatures.

Spain as seen in January 2017

The same applies to the warmer footwear, such as boots and booties. Also, the big trade is increasing sales due to the fall in temperatures. “Yes, we have noticed a considerable increase in outerwear, both sport and clothing.

In fact, the cold wave of these days has forced us to highlight the thickest garments in the first lines. The start of the sales , in general, has been very positive especially everything that has to do with outerwear and footwear, “they say in a large area.

The merchants hope to increase the sale of warm clothes a minimum of 5% “and from there up. Because the strong is expected for this weekend. It is announced colder, and it is expected to sell more ».

As for the big trade, in the case of El Corte Inglés in Alicante, the demand for coats and other clothes for the cold coincides with the sales, of up to 50% for a large part of the merchandise.

“Customers mainly look for fashion items and prestigious national and international firms that offer prices at great discounts,” they said.

From the Valencian Agency for Security and Response to Emergencies, it is recommended that municipalities and organizations with social and health services competencies maintain the necessary attention and monitoring of the situation, especially on risk groups (elderly people alone, families in situation of precariousness, people with chronic diseases) and the state of the road network due to the possible presence of ice sheets.

The alert comes after the month of December 2018 was, however, the second warmest of the historical series of average temperatures in the Valencian Community, only surpassed by the records of December 2015 which is the warmest since 1950 .


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