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Millennial’s Prefer Classic Hits

Written by on February 8, 2019

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Millennial’s Prefer Classic Hits

Research has suggested that modern music really isn’t as good as the old classics.

A golden age of memorable popular music lasted from the 1960s to the 1990s, academics have claimed.

Scientists tested a group of millennials on their ability to recognise hit records from different decades.

The 643 participants, typically aged 18 to 25, maintained a steady memory of top tunes that came out between 1960 and 1999.

In contrast, their memory of 21st-century songs from 2000 to 2015 – while higher overall – diminished rapidly over time.

A steep drop-off in recognition was seen for hits produced between the years 2015 and 2000, and a more gradual decline for songs of the 1950s and 1940s.

However, songs from the 1960s to 1990s generated a ‘stable plateau’ of music recognition.

Unexpectedly a strong correlation was seen between the likelihood of recognising a song and its play count on Spotify.


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